History

georges ducruet eider history

 

 

At the end of the 50s, in the heart of the French Alps, it is in the charming town of Annecy, reputed for its beauty and its lake that Georges Ducruet works as a tailor.

When he is not making perfect suits in his workshop, Georges likes to ski. Then he has an idea: create a warm, functional and well cut anorak dedicated to the practice of winter sports. In 1962 he creates his own brand of clothing: Eider.

 

 

 

 

 

 

The Eider is a duck from the Northern coast of Europe that has the characteristic to snatch its most beautiful feathers to cover its nest of down in order to keep warm its eggs. In the old days it was used as padding for duvets and clothes. Today, the Eider is a protected animal.

 

eider history ski

 

From 1964, the “public limited company Eider” sees the day and the first manufacturing workshop settle in Annecy, at clos du Chateau.

Six years after the creation of the brand, 21 persons work in the manufacture of these revolutionary clothes.

Whereas the man is walking of the moon, the first Eider anorak is a bug success and from 1973, Eider is employing 45 persons. A first factory is created in Eloise, Haute Savoy.

The industrialization is running, the company is growing and innovates. The waterproof material Gore-Tex then used by the space industry appears in Eider clothes. A real revolution!

 

 

 

Driven by this success, Eider is a part of many sporting achievement: Mike Horn and his world tour and his crossing of the North Pole in winter. Or Jean Troillet author of many ascents over 8000 meters.

Few decades later, Eider is still assisting the athletes lover of mountain  looking for highlight, harmony with nature and challenges.

The prototypes of the brand are still designed in Annecy. Eider it also represents 293 524 articles of clothing per year, distributed on four continents in 26 countries.

In the winter we protect alpinists, free-riders and citizens. In the summer, we dress hikers, mountain people and everybody else.

We select the best materials and we are always looking for new ideas to protect you from the most hostile climates. And, of course, we place particular emphasis on the cut and the fit of our clothes. And, as you do, we like nature and we do everything we can to protect it.

 

But what really counts for us is that you look elegant and that you feel good in nature.