January 4, 2018

Performance and style: Skiing by Eider

Rise early. And then, coffee-bowl emptied, head off to alternate between sheer slopes and speedy pistes. Ski flat-out all day long. Round off with a stroll through the streets of Chamonix, or a mulled wine in a cozy café. Repeat.
To get the very most from an intense day that spans skiing and après-ski, your equipment and apparel must be up to the job – guaranteeing you the best insulation, comfort and style. That’s how you see it? So do we. In fact, it’s actually what has guided us here at Eider since the firm was established, back in 1962, by tailor (and skier!) Georges Ducruet. It is this legacy, coupled with the constant search for innovation, that now means we can offer highly technical but also uniquely stylish garments.

 
 
 
PERFORMANCE: MAXIMUM TECHNICALITY AND COMFORT 

A band of buddies, dreamy snow, dazzling sunshine and… a polar chill. We can all recall a day that began so well, then took a nightmarish turn because unsuitable apparel left us unable to stay warm.. Because for a busy day’s piste skiing that really hits the bullseye, insulation and comfort are non-negotiable.
Your insulation layer – be it down, synthetic or hybrid – is designed to supply warmth and comfort, and is tailored to the specific needs of each part of the body. When it’s teamed with a base layer in Merino wool and silk, warmth and breathability are assured. Still on the insulation front, the Defender® membrane (20k/20k) provides the most demanding of skiers with the best protection against bad weather.
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Membranes and insulation layers with pace-setting warmth, well-designed ergonomics, and stretch fibers for comfort: a blend of technicality, comfort and performance

 

To ensure comfort and performance, we also devote a lot of time to crafting a garment’s ergonomics. Some of our models feature preshaped sleeves, so that comfort and freedom of movement are a given. Stretch fibers are strategically positioned, including in linings, to offer maximum comfort and thus let you mix pleasure and performance during your trips. 

 
 
 
A UNIQUE SENSE OF STYLE

Mention warmth and comfort, and the Michelin man sometimes come to mind. But that would be to overlook the importance that we at Eider pay to elegance and style. Style is the blend of various expertise – in a garment’s cut, ergonomics and detailing – that syncs performance and elegance to let you get the very most from your days out!

At Eider, we think that fit and wearability contribute just as much to performance as to elegance: a close-fitting model serves up a flattering silhouette plus high freedom of movement. 
 

 
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In the fabrics department, style weds performance thanks to a mix of high-end materials – iridescent or matt, smooth or textured – to conjure a unique look. Color-wise, we pick monochrome panels to add an extra style note that shapes a bold, elegant and sophisticated silhouette and invites you to express your personality through contrasting fabrics and colors. So: will your top and bottom colors be sharply at odds or well coordinated? Your choice!
 

 
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Cut, fabrics, colors and technical features all help create a unique style that fuses elegance and performance – for piste action, après ski, and even downtown! 
 

We also pay great care to detailing – which is far more than just a detail! An off-center zipper? It’s convenient and stylish, expressing our team’s creativity but also letting you affirm your own singularity. A detachable double collar? It offers enhanced comfort on warmer days, when it can be taken off, and is designed to ensure minimal bulk and sleek esthetics.  
 

 
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And for a small touch that could make all the difference – and even, dare we say it, add a little extra soul :-) – check out the metal logo on some of our models. 
 

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alpine meadows jacket

This hybrid jacket is one of our bestsellers. Its close fit, its Italian fleece with 20% Merino wool, and its mix of stretch panels and synthetic insulation add up to an elegant, ultra-comfortable design. The parts of the body that most need it are kept warm, and it serves up optimal comfort thanks to strategically deployed stretch, while innovative ultrasound welded seams seal warmth in. The Alpine Meadows will follow you wherever you fancy – snowy slopes, sidewalks, and lively cafés!

 
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squaw valley jacket

Our beloved Squaw Valley is THE insulated jacket you need if you like to combine elegance and performance. It was designed right down to the tiniest detail for peak insulation, comfort and style. Its 20k/20k Defender® membrane guarantees optimal protection against the elements, while its stretch-fabric build and E-loft Premium insulation, which hug the shape of the body, supply comfort and warmth. Both technical and sophisticated, it is totally in its element – whether hurtling down runs or taking things easy, in-resort or downtown.

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