What started as a fashion trend – with big name designers incorporating athletic inspired silhouettes or accessories into their collections – has since morphed into an all-out movement, appropriately inspired by just that…movement.
This marriage between sport and style is now seen everywhere, but it’s more than just a fashion trend. It’s a direct response to our modern-day way of life. We don’t live in silos anymore. We ride our bikes to work. We wear watches that count our steps throughout the day. We hustle from the office to yoga to the market. On weekends, we squeeze every ounce of life out of the days, moving from day hikes to happy hours without missing a beat. Quite simply, our clothes need to keep up with us. We enjoy experiences more when we’re comfortable, and that is what athleisure has brought to our lives. Halleluiah!
While the word athleisure may be a relatively new phenomenon, truthfully, it’s always been a way of life at Eider. We have our founder to thank for that. As a tailor and a skier, Georges Ducruet wanted the best of both worlds in the jackets he designed. Nowadays, our team is comprised of cool, stylish, and fun designers who live active lifestyles themselves, so they are their own target market.